OneBox SIOC

Compared to traditional packaging, OneBox offers a 51% reduction in waste for single online orders regardless of the shoe inside.

So when you buy one pair of shoes online, this eliminates an entire box from your order — and your recycling bin. Sounds simple, but like any industry-leading concept, it would take a lot of work to bring to fruition.

The result of dreaming and testing big? Nike One Box. This current design can house almost any shoe Nike makes. And although it may look different from the box that started it all, its intent is the same: reduce waste.

Shipping shoes in their shoebox and ditching the outer box (plus any extra packaging) add up to big wins.