Nike Circular Design Guide - Packaging

"At Nike, we believe in the unlimited potential of athletes. We have an obligation to consider the complete design solution, inclusive of how we source it, make it, use it, return it, and, ultimately, how we reimagine it. 

Inspired by Global Fashion Agenda, we have created Circularity: Guiding the Future of Design. The guide and its related workbook share principles that support a universal call to action for our industry: We must all come together and have a more positive impact on our planet.

Design has the opportunity to take on a powerful role in making the world a better place. Circularity puts us on a journey that focuses on achieving progress hour by hour, day by day, week by week, year by year. 

By focusing on progress and not perfection and by making better choices, we embrace the chance to reconsider our craft in hope that it forms a ground swell of change."

— John Hoke, Chief Design Officer Nike

“When you are talking about a product experience, the packaging is a piece of it, but it’s not always necessary and a lot of times it’s very excessive.”

—Petra Knapp, Sustainable Packaging Specialist

Consider your brief or project aims. is packaging needed for this product? If so, why? 

How could the package be a part of the product?

How could the package teach the consumer something about the product?

 How could the packaging material fit into scalable recycling or composting systems?

How could the packaging be used for repair/refurbishment of product?

What other purpose could the packaging serve?